The Network

Lined with Gold?

On February 08, 2008 we sent out a mailer entitled "Lined with Silver" (click to view), in it we pointed out the improvements and benefits to foreign clients as a result of the exchange rate variations of major currencies against the Rand. From November 2007 until February 2008 the Rand hast lost 20% against major currencies.

In the present financial climate, the slide has continued.

At today's rates:

US$1.00 =	Rands 10.71
EURO 1.00 =	Rands 13.76
British £ 1.00=	Rands 17.49

*Rates quoted are Telegraphic Transfer rates for currency coming into South Africa into a First National Bank account.

This means that South African production costs are approximately HALF what they were this time last year.

David Ogilvy once famously said "Advertise, Advertise Advertise" when asked how best to approach a recession, the present costs of production in South Africa mean that it is cheaper than ever for those who want to keep their products moving to "Advertise, Advertise, Advertise"

For an idea of what your money can buy you:

Generic 16mm 1 day shoot =	US$ 60 000*
Generic 16mm 1 day shoot =	Euro 45 000*
Generic 16mm 1 day shoot =	Pounds 35 000*
Generic 35mm 1 day shoot =	US$ 65 000*
Generic 35mm 1 day shoot =	Euro 50 000*
Generic 35mm 1 day shoot =	Pounds 40 000*
Generic HD F900 1 day shoot =	US$ 58 000*
Generic HD F900 1 day shoot =	Euro 44 000*
Generic HD F900 1 day shoot =	Pounds 34 000*

* These costs are for guidance only, and are based on the rates quoted, with no art dept, cast, wardrobe, crane, remote head or specialist equipment. Stock is included: 7 rolls for 35mm, 5 rolls for 16mm and 5 tapes for HD. All our cost estimates are done individually in consultation with clients needs.

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